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Unbranded

Your prospects start with unbranded search

According to research by Google, 71 percent of B2B buyers start their search with unbranded queries. They’re using generic terms that describe the problem, product, service, issue, location, and/or industry. Your company name isn’t in the query. Will you be found for unbranded search? That’s where we help clients shine.

Will you be on the short list?

57%

According to research by Corporate Executive Board, B2B buyers have completed 57% of the buying process before they’re even willing to talk to a salesperson. By that time, they’ve already chosen who they’re going to talk to. If you’re not on the short list by then, you probably don’t have a chance at the sale. Will you get found during their purchase research? Will you be on the short list?

What We Do

We understand the complex challenges of B2B sales. B2B marketing is different—with more complex selling propositions, multiple influencers with different sets of buying emotions involved in the purchase decision, and longer sales cycles. We connect B2B companies with prospects, analyze interactions, and monitor marketing program performance to help you nurture, cultivate and manage customer relationships more effectively and efficiently. Through unified, data-driven marketing strategies integrating B2B SEO, Marketing Analytics, and Content Marketing solutions, we help you get found, get leads, and get chosen.