B2B Content Marketing Development

A Material Difference.

B2B marketers experience longer sales cycles and complex selling propositions, and typically must reach multiple influencers and decision makers, each with their own unique set of buying emotions. It’s essential to develop relevant, engaging content with B2B marketing materials that differentiate your company, brand, products, and services, aligned with buyer personas, interests, and needs that reach them in each phase of the buyer’s journey.

B2B Marketing Content Optimization

We develop marketing content that resonates to each individual’s interests and concerns with consideration for their place in the B2B buying cycle, for example, the “economic buyer” concerned with ROI, the “technology buyer” concerned with performance, and the “end-user” concerned with ease of operation—with consideration for their place in the B2B buying cycle. We optimize content to be found via search…not just web pages and blog posts, but all relevant content marketing assets—anything and everything ungated for potential crawlability by the search engines and shareability by users. Research reveals that more than half of B2B buyers have completed the buying process before they are even willing to talk to a salesperson! Often before you know they’re looking, or even exist. With relevant, appropriately optimized content, we help you get found, get leads, and get business.

Diverse Content Marketing Materials

Content marketing doesn’t have to be a 30K eBook or a 50K research study and report. It can be as simple as optimized web pages and blog posts or creating and optimizing a single PDF—as long as they offer a material difference for your prospects and buyers. We’ll help you develop diverse, relevant, optimized marketing content to reach and engage qualified prospects, including:

  • Website content
  • Web landing pages
  • Blog posts
  • Infographics
  • Whitepapers
  • Case studies
  • Research reports
  • eBooks
  • Newsletters
  • eMails
  • Webinars
  • Microsites
  • Online presentations
  • Sellsheets
  • Checklists
  • Videos
  • Illustrations and images

Ready to get started?

Proteus B2B Marketing

Specializing in B2B SEO since 2006
Grand Rapids, Michigan 616.450.6203