B2B Marketing Analytics

Data Driven. Business Results.

We use marketing analytics to maximize site visitors. To optimize conversion rates. To maximize leads. To increase revenue. We love data. Most marketing agencies don’t. Typically, there’s a lot of excitement about a redesign, a new branding look, a new website. A tremendous amount of time and money goes into such things. But rarely does as much time and effort go into analyzing the success (or failure) of such efforts. We’re different. While a new branding effort or new website might yield improvements, we know we can find gold in what you’ve currently got. We do it everyday.

How effectively are you able to leverage your analytics data to measure your organization's marketing performance?

Not Effectively Enough 17%
Somewhat Effectively 55%
Very Effectively 28%

How successful is your organization in tracking ROI from analytics data?

Not Successful 14%
Somewhat Successful 64%
Very Successful 22%

Where do you stand?

Wow. Well, that’s pretty lackluster performance, huh? That’s from a 2016 research report on B2B analytics by Regalix. Where do you stand? Chances are, you’re in the among the roughly three-quarters of B2B marketers who could do better. If you’re very successful, congratulations! If not, perhaps we should talk.

What We Do

Analytics Configuration

Google, IBM, Adobe analytics. Salesforce. Yeah, we understand enterprise analytics. We’ll make sure things are properly configured so you get accurate, actionable data.

Continuous Monitoring

More than just site analytics. We monitor lots of things. So you don’t have to. We spot and fix issues before they become problems.

Executive Dashboards

We create easy-to-access, real-time executive dashboards so stakeholders can quickly see what’s important to them at any time.

Transparent Reporting

Monthly reporting. Data you can trust. But not just data. We’ll also tell you what it means and what steps you should take.

Ready for more leads?

Proteus B2B Marketing

Specializing in B2B SEO since 2006
Grand Rapids, Michigan 616.450.6203