The Devil’s in the Details.

One of the first places we start with new clients is making sure we’re actually capturing the data we want and that it’s being captured correctly. Sounds simple and obvious, but more often than not, we find significant problems. Far too often, marketing executives and managers simply accept the data presented to them, and far too often that data is incorrect, often because things haven’t been set up correctly. Generally, clients don’t have the in-house skills or the bandwidth to jump in and figure out what’s wrong. Too much is riding on your data to not get it right. There’s an old adage, “I know half my marketing efforts are working, I just don’t know which half.” We help you figure it out.