No Surprises

There should never be any surprises in monthly analytics meetings. Yet, you’ve likely experienced them. Why did our leads drop by 60% last month? Why is there no data for a ten-day period? Why was our site offline for four days and we didn’t even know about it? Why did organic traffic decrease go from a pace of 80,000 visits per month to 25,000 on March 18? Why are we just finding out about this now?

We don’t operate that way.

We know the value of a single SQL

We figure it’s our job to know much, much more than our clients do about the health and performance of their B2B marketing operations. It’s our job to tend things. To make sure things are working. And to fix what’s not. Depending on your needs, we can establish service level agreements that provide 24/7 response times. In a lot of cases, it makes sense. After all, your prospects, decision-makers, are searching for answers and solutions around the clock. At 11:45 at night. Sunday morning, after they’ve put out all the other fires from the week. The right sales-qualified lead is worth thousands of dollars. And the sale could be worth millions. We get that. That’s why we’re watching.