Sound keyword research is vital to maximizing online visibility and increasing organic traffic from prospects. Through research and analysis, we help our clients identify and understand a much broader range of organic queries likely to be used by prospects. Invariably an eye-opening experience, this process identifies numerous opportunities, shows where competitors are winning, and creates the impetus for change and further content development.
Done right, sound keyword research should drive site architecture. One of the mistakes B2B marketers continue to make with organic search is insufficient site content to respond to desired organic queries. We help clients understand how site architecture can be designed or modified to appropriately accommodate content necessary to respond to the identified keyword strategy.
The investment for the B2B Keyword Research and Site Architecture varies. Individual scopes of work and investment estimates are provided prior to keyword research and architecture engagements.