Website migrations from time to time are inevitable. And they are the most risky event in B2B organic search. Be it a site redesign, new url structure, different CMS, or other reason, we help you successfully migrate your site, managing the impact of transitioning and avoiding or minimizing traffic loss and page ranking drops.
Generally, our role is to specify what needs to be done to optimize the site, and convey that to both our client and those responsible for maintaining the site. Often, our clients have existing relationships with people and firms that have built or maintain the legacy website. When migrating to a new site, we specify all on-page and off-page SEO factors critical to a successful migration, including site architecture, page structure, front-end and back-end content, coding and programming. Typically, we also implement those SEO changes in a staging environment and test them prior to site launch to preserve valuable content help ensure a smooth migration.
If you don’t have those resources in place, we can also build the site, ensuring it’s built in a way that optimizes it for search engine and site visitors. If you’re considering replacing your site, and your existing web development partners don’t have a deep understanding of SEO, this may be an option for you.
Specializing in B2B SEO since 2006
Grand Rapids, Michigan 616.450.6203