Site Migration Consulting

Generally, our role is to specify what needs to be done to optimize the site, and convey that to both our client and those responsible for maintaining the site. Often, our clients have existing relationships with people and firms that have built or maintain the legacy website. When migrating to a new site, we specify all on-page and off-page SEO factors critical to a successful migration, including site architecture, page structure, front-end and back-end content, coding and programming. Typically, we also implement those SEO changes in a staging environment and test them prior to site launch to preserve valuable content help ensure a smooth migration.

Site Build, Migration and Launch

If you don’t have those resources in place, we can also build the site, ensuring it’s built in a way that optimizes it for search engine and site visitors. If you’re considering replacing your site, and your existing web development partners don’t have a deep understanding of SEO, this may be an option for you.

The typical scope of work for an optimized site build includes:

• Keyword research
• Development of site architecture
• Development of design composites that illustrate the look and feel of the proposed site
• Development of the scope of work and related investment for the actual building of the site
• Wire-framing of site
• B2B SEO copywriting and image optimization
• Populating the site with content developed
• Coding and programming
• Testing and debugging
• URL redirection
• Launch and post-launch analysis