Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others in the media and blogosphere link to compelling or noteworthy content. Yet the Fortune 500, many of which are B2B companies, has been slow to embrace blogging.
Last year, Forrester Reesearch reported that only 29 of the Fortune 500 companies were blogging. While the number of large companies blogging is still relatively small, that number more than doubled in 2008.
Continue reading rest of the article at Search Engine Land.
