There are many ways for marketers to participate in today’s visual culture. Images have power, even when they are just a vehicle for text. We hope these 10 B2B marketing quotes from a few of the industry’s top experts will brighten your day and inspire you with new ways to establish your brand as a leader in your industry.
10 Inspirational B2B Marketing Quotes From Leading Industry Experts
- Jackie Huba: B2B companies may not necessarily create the next iPod or TiVo, but with the right amount of focus and dedication, they can still create word of mouth that gives them an edge over competitors. @Jackiehuba
- Amber Naslund: In the world of B2B, your professional network is everything. Because your business is about business, the potential of who you know and who they know is where powerful connections happen. @AmberCadabra
- Valeria Maltoni: Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff. @ConversationAge
- Chris Brogan: Often, B2B content is written to represent the company. Swell. Except your audience is most likely your customer base and prospects. To that end, write your posts with your customer’s usage in mind. Think about what they will want to know, and how you can be useful. @ChrisBrogan
- Ryan Kahn: Content is fire; social media is gasoline. @HIRED
- Seth Godin: Please stop waiting for a map. We reward those who draw maps, not those who follow them. @ThisIsSethsBlog
- John Morgan: Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem. @JohnMorgan
- Dave Jung: While an awareness of the customer’s use of your product is important, repeating what they already know obscures the real information they want. And that’s what B2B marketing thrives on…information. @b2btw
- Mitch Joel: Whether you’re in the B2B or B2C sales side and whether or not your product is a cheap impulse buy or a multi-million dollar long term sales cycle, your business is now – without a doubt – a media company as well. @Mitchjoel
- Thomas Schmitz: Will B2B buyers find your company if they put your industry’s frequent search queries into a search engine? Your website only works when it is seen by potential prospects and leads. Most people find websites by using search engines. @TomSchmitz
Proteus B2B is one of the leading B2B marketing consulting firms specializing in repositioning business-to-business companies and their brands. We help B2B companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace. Find us at www.proteusb2b.com
