Posts in B2B Branding

Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids. Like many of the minor league venues, the ball game is just part of the entertainment experience. It’s fun. There’s funky food (like a “dietary disaster” 4800 calorie Frito burger—I’m not kidding), contests, door prizes, promotions, and the gamut of seating options—lawn, box, reserved, corporate suites and party decks for hosting private events. That’s where the brand ambassador comes in for Batteries Plus. (more…)

By now, I’m sure you’ve all heard about Getty Image’s PicScout bot that’s crawling the internet searching for unauthorized use of their images. It looks like it’s been around for at least a couple years. If you haven’t, well, Getty Images is a client of PicScout [www.picscout.com], an Israeli-based company employing technology that essentially trolls the internet searching for images and comparing algorithms to libraries of companies they represent. Getty Images is one of several stock image sources PicScout lists as clients. With a glance on their customers webpage, you’ll see they also list Corbis, Image Source, Super Stock, and others. (more…)