Posts in B2B Email Marketing

Are you using social media to promote your email marketing efforts? Are you using your email marketing to promote your social media efforts? The easier you can make it for people to go between the two, the more connections and touchpoints you’ll forge. Here are 9 tips to help you do just that.

Promote your Email Newsletter on your Blog

Feature your email newsletter on your blog and provide a way for your blog readers to subscribe to it. Promote it in the sidebar of your blog near the top of each page. Be sure to include a link to a sample issue.

Link to your Blog

Somewhere in your email—either in the sidebar, header, or footer—promote a link to your blog. Have options for them to subscribe to the blog, either through RSS or via email. That way you can gain people as both email and blog subscribers. Not only does this give you two media through which you can reach your contacts, but it provides a back-up conduit, in case people for some reason unsubscribe from your email or your email is later blocked (e.g., change in recipient’s spam filtering). (more…)

This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B Email Marketing Best Practices eBook. This list on the other hand, is intended to poke you, prod you, make you think and give you ideas about where to look to generate stories that make relevant, meaningful, engaging, and entertaining content for B2B email marketing. Of course, the ideas are also great for business blogging as well. Have more ideas? Please use the comments to add to the list. (more…)

Your B2B email marketing should be much more than putting together the email and pressing send. Given that most B2B email marketing newsletter content continues on your site, there are some important things that you should remember to maximize the online visibility of your newsletter. In doing so, you help ensure your content marketing gets found by many more people than just those in your email marketing databases. (more…)

Our new eBook:

Hot off the press, our new, 58-page eBook is a comprehensive guide to improving your B2B email marketing practices. We put this book together to help our clients and friends improve the results of email marketing to other businesses. (more…)