Posts in B2B Research

Inbound Marketers Report a 60% Lower Cost Per Lead

February 16th, 2010 Posted by B2B Research 4 thoughts

Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%).

Inbound Marketing refers to marketing strategies and tactics designed to help companies get found when searching for potential product or service providers or when researching issues or problems. Think search engine optimization, paid search, and social media. Outbound Marketing refers to push-type marketing like trade shows, advertising, telemarketing, email marketing, etc. (more…)

B2B Blog Links | The Day in B2B | 2008

May 30th, 2008 Posted by B2B Research 0 thoughts

Below are some of the better B2B marketing blog posts from around the web in recent weeks. (more…)

Your B2B Customer Might be a Whole Different Animal

May 30th, 2008 Posted by B2B Research 1 thought

We all probably know a wine snob or two. (Perhaps you are one.) But we’ve all observed the aura of sophistication and faux pageantry that seems to accompany the selection of the proper wine.

(You know, the selection usually made by the suave movie hero just before leaps to a chandelier and swings across the room to disarm an evil spy who is about to bump off the guest of honor.)

Chances are, he chose his wine by carefully perusing the wine list, examining an elegant bottle, checking its vintage and place of origin, and swishing a small sample around his educated palate.

As it turns out, quite a few folks out there in the real world use a significantly simpler method of choosing a wine. They look for the gorilla on the label. Or the frog. Perhaps even the dinosaur. (more…)

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