Thanks to all the B2B marketing and sales experts who continually blog, sharing your insights and adding to the collective knowledge or the broader B2B community.
Since we originally posted the list on our site, we’ve continued to update it periodically. Now, we’ve completed a comprehensive revision to The List of Top B2B Blogs. (more…)
There seem to be so many social media sharing options today at the bottom of blog posts, web pages and other content marketing assets. I’ve seen some blog posts that include as many as twenty different social sharing options at the end of the post. I’m afraid when there are that many choices, people will just glaze over and opt not to share the content. In my opinion, especially for B2B marketing, it is much better to have a few very focused choices. (more…)
Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%).
Inbound Marketing refers to marketing strategies and tactics designed to help companies get found when searching for potential product or service providers or when researching issues or problems. Think search engine optimization, paid search, and social media. Outbound Marketing refers to push-type marketing like trade shows, advertising, telemarketing, email marketing, etc. (more…)
The question of where B2B marketers should place the corporate blog is a critical one. It has implications in terms of B2B SEO, positioning, and your ability to later successfully transfer the trust and authority you build up in the eyes of search engines. This post addresses some of the options and their implications. (more…)
The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite B2B search-related posts over the last year, posts that either focus directly on search or on the issues that strongly impact search (e.g., content).
While I’ve tried to bookmark this content throughout the year, I’m sure I’ve missed some really good posts and other resources. Please add to this list via the comments. (more…)
We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs.
This month we’ve got 7 more great blogs to add. Be sure to check them out.
Congratulations to all the new additions! (more…)
It’s a common practice on Twitter to mention the source of cited content, most often by including a “mention”, the inclusion of the person’s Twitter name, i.e., @twittername.
It’s a great thing to do. You get a chance to not only share great content, but to mention the author or contributor. Doing so potentially helps build the author’s Twitter following and let’s that person know you tweeted something that referenced her. (more…)
This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B Email Marketing Best Practices eBook. This list on the other hand, is intended to poke you, prod you, make you think and give you ideas about where to look to generate stories that make relevant, meaningful, engaging, and entertaining content for B2B email marketing. Of course, the ideas are also great for business blogging as well. Have more ideas? Please use the comments to add to the list. (more…)
Thanks to everyone for all the great comments and suggested additions re the Big List of B2B Marketing and Sales Blogs.
We continue to find more. This month we’ve got eight more great blogs to add. Make sure to check them out.
Congratulations to all the new additions! (more…)
With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for a blog. And that ease may have driven many to abandon blogging or not even consider blogging when there is a relatively easy way to start “blogging” on Twitter.
It’s been more than two years since anyone had tried to pull together a list of B2B marketing and sales blogs. Jon Miller of Marketo did it in early 2007. When we reviewed that list, we found a lot of those blogs were no longer active.
So we went searching…
And we found some really great B2B blogs. More than 200 of them. Hats off to all who made the list! Thanks for your continuing contribution. (more…)
