Posts tagged "B2B Email Marketing"

9 Tips for Leveraging Synergies of Email & Social Media

February 4th, 2010 Posted by B2B Email Marketing 2 thoughts

Are you using social media to promote your email marketing efforts? Are you using your email marketing to promote your social media efforts? The easier you can make it for people to go between the two, the more connections and touchpoints you’ll forge. Here are 9 tips to help you do just that.

Promote your Email Newsletter on your Blog

Feature your email newsletter on your blog and provide a way for your blog readers to subscribe to it. Promote it in the sidebar of your blog near the top of each page. Be sure to include a link to a sample issue.

Link to your Blog

Somewhere in your email—either in the sidebar, header, or footer—promote a link to your blog. Have options for them to subscribe to the blog, either through RSS or via email. That way you can gain people as both email and blog subscribers. Not only does this give you two media through which you can reach your contacts, but it provides a back-up conduit, in case people for some reason unsubscribe from your email or your email is later blocked (e.g., change in recipient’s spam filtering). (more…)

35 Content Ideas for B2B eNewsletters

November 5th, 2009 Posted by B2B Email Marketing 5 thoughts

This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B Email Marketing Best Practices eBook. This list on the other hand, is intended to poke you, prod you, make you think and give you ideas about where to look to generate stories that make relevant, meaningful, engaging, and entertaining content for B2B email marketing. Of course, the ideas are also great for business blogging as well. Have more ideas? Please use the comments to add to the list. (more…)

9 Onsite Tips for Maximizing Visibility of B2B Email Marketing Newsletters

October 19th, 2009 Posted by B2B Email Marketing 1 thought

Your B2B email marketing should be much more than putting together the email and pressing send. Given that most B2B email marketing newsletter content continues on your site, there are some important things that you should remember to maximize the online visibility of your newsletter. In doing so, you help ensure your content marketing gets found by many more people than just those in your email marketing databases. (more…)

B2B Email Marketing Best Practices eBook

August 28th, 2009 Posted by B2B Email Marketing 2 thoughts
Image fo Proteus B2B's eBook on B2B Email Marketing Best Practices

Our new eBook:

  • Features more than 130 best practices, strategies, and tips for B2B email marketing
  • Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters
  • Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization
  • Covers general email marketing issues, as well as those specific to B2B marketing

Hot off the press, our new, 58-page eBook is a comprehensive guide to improving your B2B email marketing practices. We put this book together to help our clients and friends improve the results of email marketing to other businesses. (more…)

B2B Email Marketers: New Opt-Out Regulations Effective July 7, 2008

June 30th, 2008 Posted by B2B Marketing 1 thought

New rules issued by the Federal Trade Commission in May 2008 require the opt-out process to be simple and easy. The rules say that the opt-out process can’t require any fees or the input of a password, login, or other information that would somehow hinder unsubscribing. The opt-out process must require no more than the recipient’s email address. (You can’t run people through multiple steps to verify their identity.) In addition, the opt-out procedures must either be a single email reply or a visit to a single web page (i.e., you can’t require people to run through promotional pages or hinder them in any way on their way to unsubscribing.)

The new rules also have implication for B2B marketing professionals who serve companies with multiple divisions. (more…)

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Proteus B2B Marketing is a professional services firm specializing in maximizing marketing qualified leads through organic search and content marketing. In 2006, we were the first to specialize exclusively in B2B SEO.

Proteus B2B Marketing

Specializing in B2B SEO since 2006
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