Posts tagged "B2B Prospects"

Demo Quantifies Opportunity. Psycho Makes the Sale.

November 6th, 2008 Posted by B2B Marketing 0 thoughts

When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine how customers think, why they think it and, most importantly, what they will do as a result. (more…)

Starbucks is Closing?!!!

March 12th, 2008 Posted by B2B Marketing 0 thoughts

Nope. Not happening. No one is taking away your right to overpay for a cup of “the right” coffee. But there is something important we can all take away from the great Starbucks three-hour closing event in February—a reminder that in general, our customers (and our clients’ customers) care a lot less than we do. Cold, but true.

The Aegis Group’s research arm Synovate surveyed a thousand consumers and found that, while 75% of them were aware of the Starbucks closing, fewer than half had any idea why! I would imagine that is a big disappointment to Starbucks. (more…)

Blog Categories

Get Our eBook!

B2B Email Marketing Best Practices

Proteus B2B

Proteus B2B Marketing is a professional services firm specializing in maximizing marketing qualified leads through organic search and content marketing. In 2006, we were the first to specialize exclusively in B2B SEO.

Proteus B2B Marketing

Specializing in B2B SEO since 2006
Grand Rapids, Michigan 616.450.6203

Contact