Posts tagged "B2B Prospects"

When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine how customers think, why they think it and, most importantly, what they will do as a result. (more…)

Nope. Not happening. No one is taking away your right to overpay for a cup of “the right” coffee. But there is something important we can all take away from the great Starbucks three-hour closing event in February—a reminder that in general, our customers (and our clients’ customers) care a lot less than we do. Cold, but true.

The Aegis Group’s research arm Synovate surveyed a thousand consumers and found that, while 75% of them were aware of the Starbucks closing, fewer than half had any idea why! I would imagine that is a big disappointment to Starbucks. (more…)