The Battery Guy, A Brand Ambassador I’ve Never Forgotten (Except His Name)
June 3rd, 2014 Posted by Richard Hatch B2B Branding, B2B Marketing 0 thoughts
Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids. Like many of the minor league venues, the ball game is just part of the entertainment experience. It’s fun. There’s funky food (like a “dietary disaster” 4800 calorie Frito burger—I’m not kidding), contests, door prizes, promotions, and the gamut of seating options—lawn, box, reserved, corporate suites and party decks for hosting private events. That’s where the brand ambassador comes in for Batteries Plus. (more…)