Posts tagged "Email"

Our new eBook:

Hot off the press, our new, 58-page eBook is a comprehensive guide to improving your B2B email marketing practices. We put this book together to help our clients and friends improve the results of email marketing to other businesses. (more…)

I know at first that may sound strange. What does email marketing have to do with search engine optimization? Fact is, the most prevalent type of B2B email marketing is content marketing, most often in the form of an email newsletter containing several articles. Most email newsletters carry abstracts or snippets of the stories. Readers then click through to a website to continue reading—and that’s the crux of the matter.

I get a fairly large number of content marketing emails each week. I’m surprised how many of them come from companies who do a pretty good job of SEO on their sites, but don’t apply the same practices to the email marketing content hosted on their site. (more…)