Words May Reposition a Brand. But They Must Also Define the Task.
December 18th, 2008 Posted by Proteus B2B Contributor Positioning 0 thoughtsWe who’ve been in the marketing communications business for years have certainly been exposed to a myriad of brand repositionings in our professional careers…and most likely participated in more than a few as well. Some simple and easy, some incredibly complex, but all with the intention of moving the perception of the brand closer to what the prospective customer wants to buy (even if requiring change in what the marketer has to “sell”).
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