Posts tagged "Keyword Strategy"

Much is written about engineering landing pages for PPC campaigns, but all too often little thought goes into creating the right landing pages for SEO, even less so for B2B SEO. Obviously, for any given query you can’t dictate to the search engines the exact page to which a particular organic search engine result points, but you can strongly influence this. The problem is, many B2B companies don’t even bother to evaluate, let alone manage, organic landing pages. This is particularly concerning given that the most recent B2B study by Enquiro showed that nearly 75 percent of B2B searchers clicked on an organic search result first. Here’s a case study comparing two B2B companies’ organic landing pages for a given search term. (more…)

Perhaps nowhere is keyword strategy more complex than in B2B SEO. The lack of shared lexicons, the obscurity of most B2B brand names, the multiple parties involved in the purchase decision, and the extended nature of the buying cycle present unique challenges for B2B marketers. Here are some tips to keep you on course. (more…)