There are many ways for marketers to participate in today’s visual culture. Images have power, even when they are just a vehicle for text. We hope these 10 B2B marketing quotes from a few of the industry’s top experts will brighten your day and inspire you with new ways to establish your brand as a leader in your industry. (more…)
We live in visual culture. This is difficult to overstate. Consider a statistic taken from a recent Jeff Bullas blog post. Get this: “Ten percent of photos taken in human history took place in the last 12 months.” Think about that. At first it sounds insane, but it’s not hard to believe when you consider that 208,300 photos are posted to Facebook every minute (statistic taken from a recent Content Marketing Institute webinar). Almost everyone walks around with a camera in his or her pocket. We’re very attached to images, and if you look around, you start to see just how attached. (more…)
My inbox is full, and I’m willing to bet yours is too. For a while now the content marketing floodgates have been open. But customers, prospects, followers, and friends are opening their browsers and emails and realizing they’re done with “more”. We’re swamped. Newsjacking is an accepted practice because marketers are challenged to generate content with reasonable frequency, so customers see the same repurposed content over and over. The challenge to create more content sometimes overshadows the need for valuable content. It comes down to the classic idiom: quality over quantity. (more…)
It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.” The session centered on results from ON24’s Annual Webinar Benchmark Report 2013, a pretty extensive study of webinar utilization and performance metrics. I hadn’t read the report prior to the webinar, and I’ll give myself a B+ for correctly answering most of the multiple-choice quiz questions—based solely on my personal webinar attendance experience and behaviors. (more…)
Perhaps you’ve already watched this video about the Ghirardi Compton Oak. It made the rounds on the Internet a while ago. I think it makes a powerful B2B testimonial—for CAT Heavy Equipment and the Hess Landscaping Company. But that’s not what it’s really about. This simple but moving (pun intended) video on the City of League, Texas YouTube Channel documents the relocation and preservation of an iconic century-old oak tree. The massive 518,000 lb., 56 ft. tall tree was moved more than a quarter of a mile to make way for a road-widening project. It’s pretty cool. Yes, I suppose you could give Madison Ave. a million bucks and they’d polish it up—make it slick. But I’m not so sure they‘d do any better capturing the genuine authenticity and credibility that this video does with a few stills, some video clips, graphic titles, a stock music track and, most importantly, a great story to tell (and they did without an announcer).
What I love about this video (besides the story) is what it tells us—and B2B marketers about online video and what you do and don’t need to create good, compelling video content for online presentation today. (more…)
