Doing well in a downturn? It’s a (Fe)breeze!May 21st, 2008 Posted by Proteus B2B Contributor B2B Selling 1 thought
You’ve seen articles in plenty of places (including this blog) on how to survive the economic downturn. And the advice is interesting, with the messages that different sages are delivering. It seems you should:
- Curtail spending…or spend boldly to gain share.
- Focus on your core business…or diversify more.
- Prospect heavily; potential clients are desperate … or prospect less; concentrate on keeping current customers happy.
See? The answer is simple.
But permit me to throw one more thought on the pile. The fact is, some brands and companies do well during tough times. And B2B marketers might learn a few things if they looked more closely at the sometimes less-than-obvious reasons why. (more…)