Posts tagged "Trends"

What CFOs Think about Cutting Marketing Budgets in Downturn

April 10th, 2008 Posted by Trends 0 thoughts

I’ve seen, read, and heard all kinds of reasons about why you shouldn’t cut marketing budgets in a recession. We all know this to be true from observations and outcomes of those who did and did not in past recessions. But of course, most of the chatter comes from people like me, marketing professionals. And I know, on the surface, it all seems quite self-serving.

Except, this time, (if it actually is a recession we’re in) that school of thought receives what some might perceive as a mildly surprising endorsement from-most CFOs. In a CFO Outlook Survey-1st Quarter 2008 conducted for Financial Executives International by Baruch College, The City University of New York, more than 62% of CFOs responded that the current economic downturn would not affect marketing/advertising budgets-budget is the same as 2007. Almost a quarter, 22.9% were actually increasing marketing budgets. Just under 14% were decreasing budgets. You can download the survey’s detailed summary topline report at There’s a lot of good information in it. (more…)

B2B Marketing Trends for 2008

March 10th, 2008 Posted by B2B Marketing 0 thoughts

In late 2007, BtoB Magazine published results from its survey, 2008 Marketing Priorities and Plans. Despite growing uncertainties regarding the economy, two-thirds of B2B marketers surveyed indicated they have increased marketing budgets for 2008.
Increases and decreases in 2008 marketing budgets

What’s interesting, however, are the areas of increase. Eighty percent of those surveyed indicated increases in online marketing. The area with the fewest marketers increasing their budgets…print. (more…)

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