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# Proteus B2B Marketing

Specialists in B2B SEO & Website Development

## Sitemaps

- [XML Sitemap](https://proteusb2b.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://proteusb2b.com/blog/) - Our Proteus B2B Marketing Blog focuses on topics, interests, and trends relevant to B2B SEO, analytics, and content marketing.
- [Big List of Blogs Continues to Grow for December.](https://proteusb2b.com/blog/2009/big-list-of-blogs-additions/)
- [2009 Big List of B2B Marketing and Sales Blogs](https://proteusb2b.com/blog/2009/big-list-b2b-marketing-blogs-2009/) - Proteus B2B compiled nearly 200 B2B marketing and sales blogs. An opml file of the B2B blogs is available for download and importing into your RSS reader.
- [B2B SEO: A Case Study in Organic Landing Pages](https://proteusb2b.com/blog/2007/case-study-organic-landing-pages/) - Much is written about landing pages for PPC campaigns, but too often little thought goes into creating landing pages for SEO, even less so for B2B SEO.
- [Twitter Search Tips For B2B Marketers](https://proteusb2b.com/blog/2009/twitter-search-tips-for-b2b-marketers/) - Finding relevant B2B Twitter users to follow (and making it easy for them to find you) can be time consuming and frustrating. Here are a few tips to help you.
- [Some Corporate Blogging Insight That Might Be Worth a Fortune](https://proteusb2b.com/blog/2008/b2b-corporate-blogging/) - Great insight into Fortune 500 B2C & B2B corporate blogging. Traits and trends that might influence your thinking about B2B blogging and B2B social media.
- [Your B2B Customer Might be a Whole Different Animal](https://proteusb2b.com/blog/2008/critters/) - You may think you know your B2B prospects and what they want, but there's no substitute for B2B marketing research and understanding of what motivates them
- [What you don’t know about optimizing PDFs can hurt you | 17 Strategies for success](https://proteusb2b.com/blog/2008/optimizing-pdfs/) - A comprehensive guide to how to optimize PDFs for both search engines, searchers, and site visitors. Great for B2B search marketing professionals
- [30 of the Best B2B Search Marketing Articles of 2009](https://proteusb2b.com/blog/2009/best-b2b-search-marketing-articles-of-2009/) - More than 30 of my favorite B2B search-related posts for 2009 focusing directly on search marketing or on issues that strongly impact it, e.g., content
- [B2B Selling. It's About Relationships, Right?](https://proteusb2b.com/blog/2009/b2b-selling-positioning/) - Common wisdom in B2B selling suggests the first thing to do is establish a relationship with the prospect. Learn why this strategy often leads to failure
- [8 New Additions to the 2009 Big List of B2B Blogs](https://proteusb2b.com/blog/2009/october-additions-big-list-of-b2b-blogs/) - Thanks to everyone for all the comments and suggested additions re the Big List of B2B Blogs. This month we've got eight more great blogs to add.
- [Huge Update to the List of Top B2B Blogs](https://proteusb2b.com/blog/2010/updated-list-top-b2b-blogs/) - 330 of the top B2B marketing and sales blogs. Updated monthly. Only active B2B blogs. OPML file for your RSS reader. Includes links to author Twitter pages.
- [6 New B2B Blogs Added to the Big List for November. Now 220 Blogs!](https://proteusb2b.com/blog/2009/6-new-b2b-blogs-november-2009/)
- [A Moving Target: Are Mobile Devices Costing You Business?](https://proteusb2b.com/blog/2009/a-moving-target-are-mobile-devices-costing-you-business/)
- [Six Mistakes B2B Marketers Continue To Make With Organic Search](https://proteusb2b.com/blog/2008/six-mistakes-b2b-marketers-continue-to-make-with-organic-search/)
- [B2B Blogging: Using Thought Leadership to Drive Positioning & Sales](https://proteusb2b.com/blog/2008/b2b-blogging-thought-leadership/) - B2B blogging represents one of the best ways to establish thought leadership. And that thought leadership can help drive positioning and sales.
- [B2B Purchasing: A Risky Proposition](https://proteusb2b.com/blog/2009/b2b-purchasing-a-risky-proposition/) - If risk is the primary motivator, how do you need to adjust your tactics, your messaging, your positioning?
- [The Benefits, Limitations, And Risks Of Shared Platforms](https://proteusb2b.com/blog/2010/b2b-shared-platforms-seo/) - Before you subscribe to a shared platform, make sure you understand its benefits, limitations, and opportunities, both in the short and long term.
- [The Big List Of Major B2B Search Engines](https://proteusb2b.com/blog/2008/major-b2b-search-engines/)
- [B2B Blog Links | The Day in B2B | 2008](https://proteusb2b.com/blog/2008/b2b-blog-links/) - Below are some of the better B2B marketing blog posts from around the web in recent weeks.
- [How Often Should You Conduct a B2B SEO Site Audit?](https://proteusb2b.com/blog/2018/b2b-seo-audit/) - You should commission a B2B site audit more often than you think. Here are some of the events that should trigger a new organic search audit for companies in the B2B marketplace.
- [Differences between B2C and B2B SEO](https://proteusb2b.com/blog/2007/differences-between-b2c-and-b2b-seo/) - While the ultimate goal of both B2C and B2B marketing is to create a sale, B2B search engine optimization couldn’t be more different than its B2C counterpart.
- [Are You Optimized for B2B Mobile Search?](https://proteusb2b.com/blog/2018/mobile-seo-different-rankings-for-b2b-buyers/) - As more and more B2B buyers use mobile devices like smartphones and tablets to do purchase research, you have to optimize your for both desktop and mobile devices. If you only monitor how you're doing in desktop search results, you may be looking at only half the picture.
- [Why B2B Websites Need More Content](https://proteusb2b.com/blog/2008/content-marketing-b2b-search/) - The lack of shared lexicons in B2B verticals and the pursuit of search marketing create increased content needs on B2B sites. Find out why and what you can do.
- [Search Marketing for the B2B Technical Buyer](https://proteusb2b.com/blog/2007/search-marketing-b2b-technical-buyer/) - Having a successful search marketing strategy for the different types of people influencing B2B purchases is just one of the key differences in B2B search marketing.
- [B2B Blogging: What are You Talking About?](https://proteusb2b.com/blog/2009/b2b-blogging-what-are-you-talking-about/) - Here's a neat tool you can use to assess the mix and nature of your blog's content.
- [Fortune 500 Starting to Embrace Blogging](https://proteusb2b.com/blog/2008/b2b-blogging-fortune-500/)
- [Tips on Leveraging B2B SEO During the Recession](https://proteusb2b.com/blog/2008/tips-on-leveraging-b2b-seo-during-the-recession/)
- [Optimizing Your Site for the Mobile User](https://proteusb2b.com/blog/2009/optimizing-your-site-for-the-mobile-user/)
- [Are You Optimizing Your Email Marketing for Search?](https://proteusb2b.com/blog/2009/optimizing-email-search/) - Most email content marketing carries snippets of the stories. Readers then click through to a site to continue reading—and that's the crux of the matter.
- [Content SEO: Best Practices and What to Avoid](https://proteusb2b.com/blog/2010/content-seo-best-practices/) - Coverage of 2010 MarketingProfs B2B Forum Session from Boston. Speakers: Lee Odden and Jiyan Wei on Content SEO for B2B
- [Where Should B2B Bloggers set up the Corporate Blog?](https://proteusb2b.com/blog/2010/where-to-plac-b2b-corporate-blog/) - This B2B blogging post addresses options, issues & implications B2B marketers should consider re corporate blogging & where corporate blogs should reside
- [Title Tag Truncation: The Long and Short of It](https://proteusb2b.com/blog/2014/title-tag-seo-changes/)
- [B2B Marketing Trends for 2008](https://proteusb2b.com/blog/2008/2008-b2b-marketing-trends/) - Recent survey shows marketing budget increases for many B2B marketers. Greatest areas of investment are various online categories.
- [SEO Software: No Quick Fix](https://proteusb2b.com/blog/2006/seo-software-no-quick-fix/) - Perils of SEO software. An example of how SEO software can harm, not help, your efforts to optimize your site for search
- [B2B Search Marketing: What to Do When Abandonment Rates Continue to be High](https://proteusb2b.com/blog/2007/what-to-do-when-abandonment-rates-is-high/) - B2B search marketing strategies for reducing high abandonment rates for web registrations and sign-ups.
- [B2B Search Marketing: Loose the Lingo, Remember the Buyer](https://proteusb2b.com/blog/2007/loose-the-lingo-remember-the-buyer/) - Article on keyword strategy for B2B search marketing. How B2B purchasers change keywords over buying cycle; considerations for selecting keywords to optimize
- [B2B Marketers: Why Google Analytics May Not Be The Best Choice](https://proteusb2b.com/blog/2009/why-google-analytics-may-not-be-the-best-choice/)
- [Building More Than Market Share During an Economic Downturn](https://proteusb2b.com/blog/2008/building-market-share-during-downturn/) - Napoleon once said, "Never interrupt your enemy when he's making a mistake." Sometimes interrupting is the smartest thing to do.
- [Proven Success Stories Integrating Social Media into Overall Strategy](https://proteusb2b.com/blog/2010/integrating-social-media-into-overall-strategy/) - Coverage of this session from MarketingProfs B2B Forum 2010 in Boston
- [Eight Tips For Successful B2B Blogs](https://proteusb2b.com/blog/2008/tip-successful-b2b-blogs/)
- [Keeping Visitors Engaged With Site Search](https://proteusb2b.com/blog/2008/keeping-visitors-engaged-with-site-search/)
- [SEO for Professional Service Firms | Where Many Fall Short](https://proteusb2b.com/blog/2009/seo-for-professional-service-firms-where-many-fall-short/)
- [Site Architecture for B2B SEO | 5 Steps to Success](https://proteusb2b.com/blog/2008/site-architecture-b2b/)
- [Copywriting tips for B2B SEO](https://proteusb2b.com/blog/2008/copywriting-tips-for-b2b-seo/)
- [Food for Thought on Content Marketing ROI](https://proteusb2b.com/blog/2014/food-for-thought-on-content-marketing-roi/)
- [B2B Illustrated: Friday Funnies](https://proteusb2b.com/blog/2008/friday-funnies/)
- [Perhaps It’s Not Your Industry That’s Boring!](https://proteusb2b.com/blog/2014/perhaps-its-not-your-industry-thats-boring/)
- [B2B Search Marketing: Is SEO Or PPC Most Effective?](https://proteusb2b.com/blog/2007/b2b-search-marketing-seo-or-ppc/) - What’s best for B2B search marketing—SEO or PPC? It depends on what you’re selling, your budget, your investment philosophy, & searchers’ actual behavior.
- [Navigating Keyword Strategy In B2B SEO](https://proteusb2b.com/blog/2007/navigating-keyword-strategy-in-b2b-seo/) - Nowhere is keyword strategy more complex than B2B SEO...lack of shared lexicons, obscure B2B brand names, multiple decision makers...so here are some tips
- [B2B SEO: How to Drive Traffic to Channel Partners](https://proteusb2b.com/blog/2007/b2b-seo-channel-partners/) - Smart B2B SEO promotes not only the brand, but also its channel partners at well. Make sure your SEO efforts drive channel traffic at street level.
- [B2B Search Marketing: Branding’s Best Friend](https://proteusb2b.com/blog/2007/b2b-search-marketing-branding/) - Don’t focus search marketing solely on product offerings. In B2B, corporate branding drives customer acquisition, and search can be branding’s best friend.
- [Driving Conversion in B2B Search Optimization](https://proteusb2b.com/blog/2007/driving-conversion-in-b2b-search-optimization/) - SEO article on how conversion of site visitors differs in B2B marketing and how to use B2B Search Engine Optimization to capture leads
- [If Content is King, How Do You Quickly Ascend the Throne?](https://proteusb2b.com/blog/2007/if-content-is-king-how-do-you-quickly-ascend-the-throne/) - SEO article / whitepaper on leveraging existing business-to-business marketing materials and other content for B2B search engine optimization
- [Shared Shortcomings](https://proteusb2b.com/blog/2007/shared-shortcomings/) - Article re how web designers and SEO professionals need to work together
- [New Blog Listings on Search and B2B Marketing](https://proteusb2b.com/blog/2007/new-blog-listings-on-search-and-b2b-marketing/)
- [Leveraging Existing Content for B2B SEO](https://proteusb2b.com/blog/2007/leveraging-existing-content-for-b2b-seo/)
- [Good Ranking. Lousy Click-Through. Poor Perceptions.](https://proteusb2b.com/blog/2006/good-ranking-lousy-click-through-poor-perceptions/) - Good B2B search engine optimization has vital components beyond ranking, including click-through and delivering on expectations of the searcher
- [The View from Page 13 of the Search Results](https://proteusb2b.com/blog/2006/the-view-from-page-13-of-the-search-results/) - Unless, of course, someone decides to go for that SEO stuff and make me more search friendly. That would be okay, I guess, but I'm kind of used to it down here now. And moving is such a pain.
- [Does Search Engine Optimization Matter for B2B?](https://proteusb2b.com/blog/2006/does-search-engine-optimization-matter-for-b2b/) - The vast majority of B2B companies, however, don't offer products and services you can order on the web, place in a shopping cart, and pay for with your bankcard. So why should B2B companies bother with SEO?
- [Leveraging Existing Marekting Assets for B2B SEO](https://proteusb2b.com/blog/2007/content-marekting-assets-b2b-seo/) - Creating optimized landing pages for all your desired search terms can be a daunting task. However, you likely have assets that can be modified for SEO.
- [Eleven Tips For Optimizing PDFs For Search Engines](https://proteusb2b.com/blog/2007/eleven-tips-for-optimizing-pdfs-for-search-engines/) - There are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it.
- [The Role of B2B SEO in the Buying Cycle](https://proteusb2b.com/blog/2007/the-role-of-b2b-seo-in-the-buying-cycle/) - Using B2B SEO to ensure prospects find you at the start of purchase research and in every stage of the B2B buying process.
- [B2B Search Marketing: Business.com's 2008 Strategy Guide](https://proteusb2b.com/blog/2007/b2b-search-marketing-businesscoms-2008-strategy-guide/) - New strategy guide for B2B Search Marketing published by Business.com.
- [Happy Holidays!](https://proteusb2b.com/blog/2007/happy-holidays/) - Opening blog post for our new business-to-business marketing blog.
- [Searching for B2B Leads in Your Web Analytics](https://proteusb2b.com/blog/2007/b2b-leads-web-analytics/) - Although web visitors are largely anonymous, web analytics can still give you good, prospect-specific information.
- [Do Your B2B Ads Deserve to be Super?](https://proteusb2b.com/blog/2008/b2b-superbowl-ads/) - It shouldn’t require an audience of 100 million beer drinkers to raise the bar and inspire heroic creative deeds.
- [Alibaba.com: One of the Most Active B2B Sites Goes Public](https://proteusb2b.com/blog/2007/alibabacom-one-of-the-most-active-b2b-sites-goes-public/) - Alibaba, one of the world most active business to business sites goes public, raising nearly $1.5 billion in IPO. For comparison's sake, Google's IPO netted $1.9 billion.
- [Using SEO to Capitalize on Geo-Specific Search](https://proteusb2b.com/blog/2008/using-seo-to-capitalize-on-geo-specific-search/) - Practical tips on how B2B companies can best use SEO to capture more traffic and leads from geographically oriented searches.
- [Capturing Geo-Specific Search in B2B SEO](https://proteusb2b.com/blog/2008/geo-specific-search-b2b-seo/) - How do you capture geo searches for regional B2B companies when local search won’t work?
- [Diamonds in the Rough](https://proteusb2b.com/blog/2008/diamonds-in-the-rough/) - B2B search engine optimization article related to the identifying and optimizing high-value, but often obscure B2B keywords
- [The Wisdom of Thieves](https://proteusb2b.com/blog/2008/the-wisdom-of-thieves/) - All of us who write articles and blog postings have had our work stolen by others who pass it off as their own. But the brilliance of this one is stunning.
- [Oh, I see. It's the client's fault!](https://proteusb2b.com/blog/2008/oh-i-see-its-the-clients-fault/) - In the B2B realm, many clients aren't marketing experts, and they have many other responsibilities. But survey shows agencies tend to blame clients for problems.
- [Blended Search: Implications for B2B Search Marketing](https://proteusb2b.com/blog/2008/blended-search-implications-for-b2b-search-marketing/)
- [The Wisdom of Crowds?](https://proteusb2b.com/blog/2008/b2b-positioning-strategy-safe/) - Successful positioning usually means narrowing your positioning...and that should scare you. If it doesn't, something's wrong.
- [Starbucks is Closing?!!!](https://proteusb2b.com/blog/2008/capturing-attention-b2b-prospects/) - Don't expect B2B prospects to connect too many of the dots for you. Remember they did not wake up hoping to hear more of your story.
- [The High Steaks of Customer Service](https://proteusb2b.com/blog/2008/b2b-agency-service/) - In this day and age, everything is assessed constantly. If you don’t serve clients as well as you once did, another agency will get the chance.
- [Choosing Which Links to NoFollow: A Practical Approach](https://proteusb2b.com/blog/2008/which-links-to-nofollow/)
- [The Importance of Positioning Strategy](https://proteusb2b.com/blog/2008/positioning-strategy-b2b-marketing/) - The critical issue of developing the right positioning strategy is equally relevant and critical in both B2C and B2B marketing.
- [Influencing Local Search Results](https://proteusb2b.com/blog/2008/local-search-results-b2b/)
- [The "real" secret to effective testimonials](https://proteusb2b.com/blog/2008/the-real-secret-to-effective-testimonials/) - Critical factors that determine whether your marketing testimonials are effective. Tips for successful testimonials in B2B marketing.
- [Positioning inside the company](https://proteusb2b.com/blog/2008/positioning-inside/) - If you can't get positioning right inside the organization, there's little chance it will be successful in the marketplace. This is especially true in B2B.
- [The Whole Story on Optimizing PDFs](https://proteusb2b.com/blog/2008/optimizing-pdfs-2/)
- [Hold your fire—trade shows still matter!](https://proteusb2b.com/blog/2008/trade-show-benefits/) - Despite the wailing about poor ROI and questionable results, one big benefit of B2B trade shows stands as strongly as it ever has.
- [What CFOs Think about Cutting Marketing Budgets in Downturn](https://proteusb2b.com/blog/2008/2008-marketing-trends-cfo/) - CFO plan to maintain or increase marketing budgets in downturn says Baruch College survey of chief financial officers
- [Impressions don't help unless you make one.](https://proteusb2b.com/blog/2008/b2b-marketing-messages/) - In B2B marketing, chopping creative to get more messages out is like selling the car so you can afford more gas. Article re B2B marketing in a downturn.
- [I Hated Everyone’s Customer Service Department—Until Yesterday](https://proteusb2b.com/blog/2008/b2b-branding-customer-service/) - What really struck me was how they do such a nice job putting their brand to work for them at one of the most important B2B customer brand touch points
- [Doing well in a downturn? It’s a (Fe)breeze!](https://proteusb2b.com/blog/2008/b2b-downturn-strategies/) - Some brands do well during tough times. B2B marketers might learn a few things by looking more closely at the sometimes less-than-obvious reasons why.
- [Can Social Networking Sites Deliver for B2B marketers? Absolutely, Positively!](https://proteusb2b.com/blog/2008/social-networking-fedex/) - Traditional B2B marketers might smirk at such serous talk about social media presence that isn't directly monetized. They shouldn't.
- [B2B Email Marketers: New Opt-Out Regulations Effective July 7, 2008](https://proteusb2b.com/blog/2008/new-can-spam-regulations/) - B2B marketing professionals need to know the new FTC regulations that clarify and strengthen opt-out requirements. New rules effective July 7, 2008.
- [Profiling by B2B Job Function?  At Your Own Risk.](https://proteusb2b.com/blog/2008/b2b-selling-profiling/) - In B2B, if your role is selling to someone in a specific function, the stereotypical one-size-fits-all suit you put them in may not fit at all.
- [Why are B2B Companies so Anti-Social When it Comes to Social Media?](https://proteusb2b.com/blog/2008/b2b-anti-social-media/) - Think of B2B social media efforts as sowing seeds. You never know which seeds will take root. But if you don’t sow any, you can count on a sparse garden.
- [Would Ebert and Roeper Give your Positioning a “Thumbs Up?”](https://proteusb2b.com/blog/2008/ebert-roeper-positioning/) - Your positioning should transcend the activities and energies of a few key people. And your positioning shouldn’t based on who’s in charge or in what role.
- [Why I Think the Getty Images Perceived Invoicing Gaff Just Might Be Costing Them](https://proteusb2b.com/blog/2008/actions-injure-b2b-brand/)
- [Demo Quantifies Opportunity.  Psycho Makes the Sale.](https://proteusb2b.com/blog/2008/b2b-demographics-psychographics/)
- [Five Reasons Why Negative Comments on your B2B Corporate Web Blog Might Be Positive](https://proteusb2b.com/blog/2008/negative-comments-b2b-blog/)
- [You Want to Position Your Brand “Righteously”?  It May Not be Your Call.](https://proteusb2b.com/blog/2008/b2b-positioning-strategies/) - The B2B marketer had better know not only what he has to sell, but far more importantly, what the prospective customer wants to buy.
- [Corporate Blogging Continues to Increase](https://proteusb2b.com/blog/2008/corporate-blogging-continues-to-increase/)
- [Best Of B2B Search Marketing Blog Posts 2008](https://proteusb2b.com/blog/2008/best-of-b2b-search-marketing-blog-posts-2008/)
- [Words May Reposition a Brand.  But They Must Also Define the Task.](https://proteusb2b.com/blog/2008/word-define-brand-task/) - It’s what those words mean to the employees that really counts. Because after all the talking’s done they’re the ones who must deliver on the promise made.
- [Google's Launches Longer Snippets. Greater Opportunity for Sites with Strong Content.](https://proteusb2b.com/blog/2009/longer-snippets/) - Google is providing the additional information so searchers can make quick, informed choices. That has huge implication for B2B search engine optimization.
- [New Social Media Marketing Industry Report](https://proteusb2b.com/blog/2009/social-media-marketing-report-b2/) - While the social media marketing report is not focused on B2B marketing, it's filled with great information of significant relevance to B2B marketers.
- [Why Rebranding Often Fails](https://proteusb2b.com/blog/2009/why-rebranding-often-fails/) - Rebranding efforts often fail to yield desired business results. More than executional mistakes, these are critical errors that almost always lead to failure.
- [B2B Email Marketing Best Practices eBook](https://proteusb2b.com/blog/2009/b2b-email-marketing-best-practices-ebook/) - Features more than 130 best practices, strategies, and tips for B2B email marketing. Covers general email marketing issues as well as those specific to B2B
- [3 Lessons Learned From Successful Corporate Blogging](https://proteusb2b.com/blog/2009/3-lessons-learned-from-successful-corporate-blogging/)
- [9 Onsite Tips for Maximizing Visibility of B2B Email Marketing Newsletters](https://proteusb2b.com/blog/2009/maximizing-online-visibility-b2b-email-marketing/) - 8 tips excerpted from our recently released eBook on B2B Email Marketing Best Practices, which contains more than 130 best practices, strategies and tips.
- [35 Content Ideas for B2B eNewsletters](https://proteusb2b.com/blog/2009/b2b-newsletter-content-ideas/) - This is a “What to” article with 35 B2B eNewsletter content ideas to help you think about “what” to write about for your B2B email content marketing.
- [Are Your PDFs Social Media Friendly?](https://proteusb2b.com/blog/2009/pdfs-social-media-friendly/) - How to easily integrate social media sharing options into PDFs. Especially important to expand reach & get to multiple influencers in B2B purchase process.
- [B2B Blogging: Short-Term Brains Or Long-Term Gains?](https://proteusb2b.com/blog/2009/b2b-blogging-short-term-brains-or-long-term-gains/) - B2B Corporate Blogging: Are you blogging for short-term gains or long-term benefits? B2B marketers ignore long-term benefits when considering whether to blog.
- [Are You Making it Hard for People to Mention You in Tweets?](https://proteusb2b.com/blog/2009/hard-to-mention-you-in-tweets/) - Most people want to mention the contributor of good content, not just the content itself. Why not make it easier for them to do so?
- [A Six-Step Content Marketing Check-Up For B2B Marketers](https://proteusb2b.com/blog/2010/a-six-step-content-marketing-check-up-for-b2b-marketers/) - Consider these steps to help you improve the performance of existing content marketing assets and develop strong future content marketing efforts
- [Organic Search Strategies For Driving Traffic To Channel Partners](https://proteusb2b.com/blog/2010/organic-search-strategies-for-driving-traffic-to-channel-partners/) - Optimized channel partner landing pages, bulk uploads to Google Maps, and geo-based sitemaps are 3 good ways. Here are some strategies to help you succeed.
- [9 Tips for Leveraging Synergies of Email & Social Media](https://proteusb2b.com/blog/2010/leveraging-synergies-email-social-media/) - The easier you can make it for people to go between the email and social media channels, the more connections and touchpoints you'll forge.
- [Measuring Marketing Effectiveness Against Business Goals](https://proteusb2b.com/blog/2010/measuring-marketing-effectiveness-against-business-goals/) - Coverage of key points from this session at MarketingProfs B2B Forum 2010
- [Steer Clear of Price-Only Positioning](https://proteusb2b.com/blog/2010/b2b-positioning-strategy/) - Is your firm positioned as one of few credible substitutes in the market? If not, the lack of credible positioning puts you in a "me too, price-only" position.
- [Inbound Marketers Report a 60% Lower Cost Per Lead](https://proteusb2b.com/blog/2010/b2b-search-social-lower-cost-per-lead/) - Highlights of the 2010 State of Inbound Marketing. More reasons why B2B marketers should be interested in B2B SEO, blogging, and social media.
- [Choosing The Right Social Sharing Options for B2B Content](https://proteusb2b.com/blog/2010/social-sharing-options-b2b/) - Which social media sharing options should B2B content marketers offer. Too many cause people to choose none. As with many things, less is more.
- [Feeding the Content Marketing Dragon](https://proteusb2b.com/blog/2010/feeding-the-content-marketing-dragon/) - The magic of the content marketing dragon is lead generation, lead nurturing, and SEO (especially if your dragon has a long tail.)
- [Meaningful Metrics for B2B Blogging](https://proteusb2b.com/blog/2010/b2b-blogging-metrics-analytics/) - If you’re using traditional consumer blog analytics to evaluate success of B2B blogs, you might be disappointed. Here are some meaningful B2B blogging metrics.
- [Will Changes to Google's Local Business Center Help B2B Marketers with Local Search Visibility?](https://proteusb2b.com/blog/2010/local-search-optimization-b2b/) - Among new features is an ability to specify the regions a business serves. But will the new changes help B2B marketers serving a larger region get found?
- [Why B2B Blogs are not Achieving SEO Success](https://proteusb2b.com/blog/2010/b2b-blogging-seo-success/) - Three brave B2B marketers volunteered their corporate blogs to be publicly critiqued. Their SEO shortcomings were surprisingly similar—and substantial
- [Are You Positioned as one of Few Credible Substitutes in Your Market?](https://proteusb2b.com/blog/2010/positioning-strategy-b2b-narrow/) - Most companies fall prey to positioning as broadly as possible, to be relevant to the broadest range of potential purchasers. Here's why that doesn't work
- [Be Careful What Assumptions You Make with Analytics](https://proteusb2b.com/blog/2010/b2b-marketing-website-analytic/) - Analytics provide loads of information. The danger is what we assume from that information. Here are three faulty assumptions I see regularly.
- [Whether It’s a Tree You Need to Move or B2B Products, This Awesome Online Video Tells a Great Story](https://proteusb2b.com/blog/2014/using-online-video-to-move-b2b-products/)
- [Mapping and Effectively Using Twitter Hashtags for Business](https://proteusb2b.com/blog/2010/b2b-hashtag-strategy-twitter/) - How to research, map and use Twitter hashtags effectively in B2B marketing to extend the reach of your Twitter efforts. Includes example of hashtag mapping.
- [Barry Gets It. In B2B Sales, Face Time Still Matters Too.](https://proteusb2b.com/blog/2014/face-time-and-in-person-events-still-matter/)
- [A B2B Webinar About B2B Webinars](https://proteusb2b.com/blog/2014/a-b2b-webinar-about-b2b-webinars/)
- [Creating Valuable Content for Customers](https://proteusb2b.com/blog/2014/creating-valuable-content-for-customers/)
- [Slideshare Presentation: 10 Inspirational B2B Marketing Quotes](https://proteusb2b.com/blog/2014/10-inspirational-b2b-marketing-quotes/)
- [Visual Content: The Power of Images in Your Blog](https://proteusb2b.com/blog/2014/visual-content-the-power-of-images-in-your-blog/)
- [The Battery Guy, A Brand Ambassador I’ve Never Forgotten (Except His Name)](https://proteusb2b.com/blog/2014/the-battery-guy-a-brand-ambassador/)
- [The Best of B2B Search Marketing 2008](https://proteusb2b.com/blog/2008/best-b2b-search-posts/)
- [Sell to people, not job titles](https://proteusb2b.com/blog/2008/sell-to-people-not-job-titles/) - Those of us whose businesses involve selling products or services to other businesses, we might do well to remember: Job titles are people, too
- [Why Buzzwords Bomb](https://proteusb2b.com/blog/2008/why-buzzwords-bomb/) - First of all, buzzwords do have value. They can communicate quickly to get everyone on the same page (oops, sorry...there’s one now).
- [The Needs and Wants of B2B Customers](https://proteusb2b.com/blog/2008/emotions-b2b-buyers/) - B2C emotional triggers that satisfy personal needs are also relevant influences to varying degrees for B2B buyers—like security, comfort, convenience, prestige
- [Our People Make the Difference (Yea, Right) and Other “Unbelievable” Claims](https://proteusb2b.com/blog/2008/poor-positioning-taglines/) - Examples of poor taglines and why taglines and positioning lines are not the same as positioning statements. Tips for B2B marketers.
- [Green Marketing.  How Associative Positioning Breaks All Ties.](https://proteusb2b.com/blog/2008/green-marketing-positioning/) - Author Jackie Ottman states “environmentalism is (now) a core societal value”. That train has left the station. If you’re a B2B marketer, best be on it.
- [Don’t Let your Business Get Caught in the Middle](https://proteusb2b.com/blog/2008/positioning-in-middle/) - You can't position your business for everyone. When you try to cover all the bases in your positioning, you're pretty sure to strike out.
- [B2B Illustrated: The Long Sales Cycle](https://proteusb2b.com/blog/2009/b2b-the-long-sales-cycle/) - Comic illustration of the long sales cycle in B2B selling
- [Market Share or Profit? Pick One.](https://proteusb2b.com/blog/2009/market-share-or-profits/)
- [Tips for Turning Unintended Traffic Into Ambassadors](https://proteusb2b.com/blog/2009/tips-for-turning-unintended-traffic-into-ambassadors/) - Content-rich, optimized sites generate substantial traffic from keywords you didn’t plan on. Learn how to engage these visitors as ambassadors and influencers.
- [Capturing the Value of Content Marketing](https://proteusb2b.com/blog/2009/capturing-the-value-of-content-marketing/) - You may know how many people download content marketing assets, but you probably have no idea whether these assets help drive people back into your site

## Pages

- [Home](https://proteusb2b.com/) - Proteus B2B Marketing is a professional services firm specializing in maximizing marketing qualified leads through B2B SEO, analytics, and content marketing. We help B2B businesses get found, get leads, and get chosen.
- [Thank You](https://proteusb2b.com/about-us/thank-you/) - Contact Proteus B2B Marketing for expert B2B SEO, Marketing Analytics, and Content Marketing solutions.
- [Working with Us](https://proteusb2b.com/about-us/working-with-us/) - We help B2B clients maximize qualified leads through organic search and content marketing, through both project-based and retainer-based assignments.
- [Contact Us](https://proteusb2b.com/about-us/contact-us/) - Contact Proteus B2B Marketing for expert B2B SEO, Marketing Analytics, and Content Marketing solutions.
- [B2B SEO](https://proteusb2b.com/b2b-seo/) - Proteus B2B is a marketing firm specializing in B2B search engine optimization helping businesses maximize online visibility and new business leads. Specializing in B2B organic search since 2006.
- [Add Staff](https://proteusb2b.com/portal/add-staff/)
- [Edit Staff](https://proteusb2b.com/portal/edit-staff/)
- [Payment Process](https://proteusb2b.com/portal/payment-process/)
- [Staff Profile](https://proteusb2b.com/portal/staff-profile/)
- [Client Profile](https://proteusb2b.com/portal/client-profile/)
- [Error](https://proteusb2b.com/portal/error/)
- [Successful Client Registration](https://proteusb2b.com/portal/successful-client-registration/)
- [Client Registration](https://proteusb2b.com/portal/client-registration/)
- [Login Page](https://proteusb2b.com/portal/login-page/)
- [Edit Portal Page](https://proteusb2b.com/portal/edit-portal-page/)
- [Staff Directory](https://proteusb2b.com/portal/staff-directory/)
- [Portal](https://proteusb2b.com/portal/)
- [B2B SEO Audit](https://proteusb2b.com/b2b-seo/audit/)
- [Keyword Research & Site Architecture](https://proteusb2b.com/b2b-seo/keyword-research-site-architecture/)
- [Complete Site Management](https://proteusb2b.com/b2b-seo/complete-site-management/) - Our holistic approach to website management integrates, streamlines, and efficiently manages and maintains every aspect of site performance from front to back.
- [B2B Content Marketing Development](https://proteusb2b.com/b2b-content-marketing/development/) - We help B2B businesses develop relevant, engaging, optimized content that reaches qualified prospects and differentiates your brand, products, and services.
- [About Us](https://proteusb2b.com/about-us/) - Since 2006, our agency has specialized in B2B SEO, we help clients maximize qualified leads through organic search and content marketing for B2B marketing clients.
- [B2B Email Marketing Best Practices](https://proteusb2b.com/lp/email-marketing-ebook/) - Features more than 130 best practices, strategies, and tips for B2B email marketing. Others call it extremely thorough, a must read for any B2B marketer, most comprehensive eBook on email marketing I have seen.
- [Landing Pages](https://proteusb2b.com/lp/)
- [Technical Optimization](https://proteusb2b.com/b2b-seo/technical-optimization/) - We provide the technical expertise to optimize your website to help ensure search engines freely, access, crawl, and index your website.
- [B2B Content Marketing Promotion](https://proteusb2b.com/b2b-content-marketing/promotion/) - We help B2B businesses promote their brands with content marketing promotion strategies to reach influencers and audiences who share content.
- [B2B Content Marketing Audit](https://proteusb2b.com/b2b-content-marketing/audit/) - We provide a detailed audit and analysis of your marketing content to align appropriate, relevant content with prospects needs on the buyers journey.
- [B2B Content Marketing Strategy](https://proteusb2b.com/b2b-content-marketing/strategy/) - Our content marketing strategies provide a roadmap to reach prospects and customer and drive engagement, leads, and conversions.
- [B2B Content Marketing](https://proteusb2b.com/b2b-content-marketing/) - We offer complete B2B content marketing services including content audits, strategy, development, and promotion to help B2B businesses get found, get leads, and get business.
- [B2B Marketing Analytics](https://proteusb2b.com/b2b-marketing-analytics/) - We provide B2B marketing analytics services to help you effectively leverage your analytics data and measure your business's performance.
- [Executive Dashboards](https://proteusb2b.com/b2b-marketing-analytics/executive-dashboards/) - We extract pertinent data—web analytics, CRM, telesales, etc—and present it in an easy-to-understand dashboard to see how you're performing at any given time.
- [Transparent Reporting](https://proteusb2b.com/b2b-marketing-analytics/transparent-reporting/) - We provide completely transparent B2B marketing analytics reporting including positive and negative data to make good business decisions and identify focus areas.
- [Continuous Monitoring](https://proteusb2b.com/b2b-marketing-analytics/continuous-monitoring/) - We continuously monitor your analytics to help ensure the health and performance of your B2B marketing operations.
- [Analytics Configuration](https://proteusb2b.com/b2b-marketing-analytics/analytics-configuration/) - We dive in to assess Google, Adobe, IBM and other analytics to help ensure proper configurations and data capture accuracy.
- [Ongoing Optimization](https://proteusb2b.com/b2b-seo/ongoing-optimization/) - We help you get on top and stay on top in organic search results long-term web optimization strategy and ongoing B2B SEO.
- [Link Building](https://proteusb2b.com/b2b-seo/link-building/) - At Proteus B2B, we help clients develop long-term link building strategies to build strong backlink profiles, enhance SEO, and improve organic search rankings.
- [B2B SEO Copywriting](https://proteusb2b.com/b2b-seo/b2b-seo-copywriting/) - Proteus B2B understands both B2B marketing communications and SEO to create more relevant, engaging content that is also search engine friendly.
- [Mobile Optimization](https://proteusb2b.com/b2b-seo/mobile-optimization/) - We provide responsive web design to optimize your B2B website's performance for mobile users and the search engines.
- [Site Migration](https://proteusb2b.com/b2b-seo/site-migration/) - We help you with successful website migration, managing the impact of transitioning and avoiding or minimizing traffic loss and page ranking drops.
- [Custom Programming](https://proteusb2b.com/b2b-seo/custom-programming/) - Our custom programming solutions use data driven on- and off-page content to generate more traffic, leads, and ROI.
- [Our Experience](https://proteusb2b.com/about-us/our-experience/)

## Mega Footers

- [Default Footer](https://proteusb2b.com/blog/mega_footer/creative-agency-footer/)

## Categories

- [B2B Ad Agencies](https://proteusb2b.com/blog/category/b2b-agencies/)
- [B2B Branding](https://proteusb2b.com/blog/category/b2b-branding/)
- [B2B Email Marketing](https://proteusb2b.com/blog/category/b2b-email-marketing/)
- [B2B Marketing](https://proteusb2b.com/blog/category/b2b-marketing/)
- [B2B Research](https://proteusb2b.com/blog/category/b2b-research/)
- [B2B Selling](https://proteusb2b.com/blog/category/b2b-selling/)
- [B2B Social Media](https://proteusb2b.com/blog/category/b2b-social-media/)
- [Events](https://proteusb2b.com/blog/category/events/)
- [Positioning](https://proteusb2b.com/blog/category/positioning/)
- [Trends](https://proteusb2b.com/blog/category/trends/)
- [Web Design](https://proteusb2b.com/blog/category/web-design/)
- [B2B Search Engine Optimization](https://proteusb2b.com/blog/category/b2b-search-engine-optimization/)

## Tags

- [B2B](https://proteusb2b.com/blog/tag/b2b/)
- [B2B Blogs](https://proteusb2b.com/blog/tag/b2b-blogs/)
- [B2B Email Marketing](https://proteusb2b.com/blog/tag/b2b-email-marketing/)
- [B2B Marketing](https://proteusb2b.com/blog/tag/b2b-marketing/)
- [B2B Positioning](https://proteusb2b.com/blog/tag/b2b-positioning/)
- [B2B Prospects](https://proteusb2b.com/blog/tag/b2b-prospects/)
- [B2B Research](https://proteusb2b.com/blog/tag/b2b-research/)
- [B2B Search Engine Optimization](https://proteusb2b.com/blog/tag/b2b-search-engine-optimization/)
- [B2B Selling](https://proteusb2b.com/blog/tag/b2b-selling/)
- [B2B Social Media](https://proteusb2b.com/blog/tag/b2b-social-media/)
- [Brand Management](https://proteusb2b.com/blog/tag/brand-management/)
- [Business Tips](https://proteusb2b.com/blog/tag/business-tips/)
- [Content Marketing](https://proteusb2b.com/blog/tag/content-marketing/)
- [Customer Service](https://proteusb2b.com/blog/tag/customer-service/)
- [Email](https://proteusb2b.com/blog/tag/email/)
- [Employee Engagement](https://proteusb2b.com/blog/tag/employee-engagement/)
- [Internal Alignment](https://proteusb2b.com/blog/tag/internal-alignment/)
- [Marketing](https://proteusb2b.com/blog/tag/marketing/)
- [Marketing Strategy](https://proteusb2b.com/blog/tag/marketing-strategy/)
- [Positioning](https://proteusb2b.com/blog/tag/positioning/)
- [Recession Marketing](https://proteusb2b.com/blog/tag/recession-marketing/)
- [Repositioning](https://proteusb2b.com/blog/tag/repositioning/)
- [Trends](https://proteusb2b.com/blog/tag/trends/)
- [Channel Marketing](https://proteusb2b.com/blog/tag/channel-marketing/)
- [Keyword Strategy](https://proteusb2b.com/blog/tag/keyword-strategy/)
- [Lead Generation](https://proteusb2b.com/blog/tag/lead-generation/)
- [Local Search](https://proteusb2b.com/blog/tag/local-search/)